INSIDE EVOLVE | JULY EDIT
WHO'S COMING
Ashley Duverney RN
now accepting new patients
We’re excited to officially open up the books for Ashley Duverney, RN, who is now seeing patients independently at Evolve! Many of you have already met Ashley during her training alongside Claudia over the past several months. With a background in hair and a deep passion for aesthetics, Ashley brings a creative eye and warm, down-to-earth energy to every appointment.
Ashley is now accepting new patients for appointments for wrinkle relaxer (neurotoxin) treatments, skincare consultations, chemical peels, SkinPen LuxeRX, and lip filler. If you’ve been waiting for the perfect time to start your aesthetic journey, this is it!
Welcome to the first edition of Inside Evolve | Monthly Edit!
We’re so excited to launch this new monthly newsletter as a way to stay connected, share what’s new at Evolve, and offer you exclusive insights, promotions, tips, and updates all in one place. Whether you’re a longtime Evolve regular or just starting your journey with us, we hope this monthly edit brings a little more glow, knowledge, and inspiration to your inbox.
Think of this as The Glowdown, your monthly lowdown on all things Evolve: new services, product launches, insider tips, upcoming events, and heartfelt updates from Claudia and the team.
Let’s dive into everything July has in store
WHAT'S COMING
We’re taking microneedling to the next level with the launch of SkinPen LuxeRX : a premium skin-renewal experience only at Evolve. SkinPen® is the only FDA-cleared microneedling device clinically proven to improve skin tone, texture, and radiance by stimulating your body’s natural collagen and elastin production through controlled micro-injuries.
The LuxeRX package includes a series of four expertly timed SkinPen sessions, a medical-grade accelerator serum tailored to your skin concerns, and a complete multi-step skincare routine using one of our top-tier medical-grade product lines. You’ll also enjoy soothing post-treatment cooling masks and a personalized consultation to ensure your skin receives everything it needs to heal, refine, and glow.
This isn’t just a treatment, it’s a clinically proven, results-driven journey to smoother, firmer, more radiant skin.
Say hello to Bare Beach, our exclusive, custom-created summer body mist available only at Evolve! Claudia recently partnered with a fragrance house to handcraft this scent just for our brand, blending sun-warmed notes of sea salt and coconut to perfectly capture the feel of a warm beachy day in a bottle. It’s light, breezy, and subtly tropical; the kind of scent that lingers in the best way. Whether you’re fresh from the pool or heading out for the day, Bare Beach adds the perfect sun-kissed finishing touch.
Limited quantities available, so grab yours while summer supplies lasts!
We’ve stocked our new lobby shelves with a curated selection of skincare-friendly, summer-ready must-haves, all handpicked by Claudia and the Evolve team!
Here’s what’s new:
-Clean towels
-Satin pillowcases
-Beach towel clips
-Candles
-Earrings
-Summer accessories
-Claudia's favorite makeup remover balm
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You’ll find all of these and more displayed on our beautiful new retail shelves in the lobby (with prices clearly marked for easy browsing!)
We’re excited to introduce a new, stylish perk at Evolve! Starting this July, you’ll receive a FREE reusable Evolve tote bag with any retail purchase of $200 or more. Designed to be both functional and stylish, this spacious bag is perfect for carrying your skincare must-haves, tossing in beach day essentials, or simply repping Evolve in your day-to-day!
Even better? By using these canvas totes instead of single-use plastic or paper bags, you’re helping us reduce waste and support a more eco-friendly future: one glowy purchase at a time.
We’re excited to announce that a brand-new online booking system will be launching later this month! This updated platform is designed to make scheduling easier and more intuitive, with clearer service options, real-time availability, and a more streamlined experience overall.
We’ll be sharing the exact launch date soon, but we wanted to give you a heads-up now: as part of the transition, you may be asked to complete new digital intake forms, even if you’ve filled them out before. Don’t worry, we’ll make the process as smooth and simple as possible, and our team will be here every step of the way to guide you through it!
IMPORTANT DATES/ EVENTS/ CLOSURES:
Our team will be taking a much-needed pause to rest and reset. Claudia will be checking email and messages just once a day, so please note that all routine calls and messages will be returned when we’re back in the office on Monday, July 15.
If you have an urgent need during this time, please text 804-543-1175 or email helpnow@evolveaestheticsva.com and someone will be in touch as soon as possible.
Anthem LemonAid Stand + Kasen’s Fairway Creations Pop-Up
Join us for our annual LemonAid stand to benefit the Children’s Hospital of Richmond, a cause deeply personal to our Evolve family, specifically our founder, Claudia, and her family. And back by popular demand, we’re also featuring Kasen’s Fairway Creations, a special pop-up where you can purchase golf-themed items crafted by Kasen himself. All proceeds go directly to Kasen to support his entrepreneurship dreams, including his goal of traveling the country to play and review mini golf courses!
This private event is our way of saying thank you to the incredible drug reps, brand ambassadors, and top referrers who’ve helped Evolve grow. Each of our top referral patients known as “Referral Royalty” and/or Brand Ambassadors have referred over TEN (10) patients to our practice this year, and this private event is our heartfelt thank you! Enjoy light hors d’oeuvres, a mimosa bar, and meaningful connection with our team and other Inner Circle members.
Separate invitation to follow.
We hope to host an even larger appreciation event next year with more Referral Royalty Members, but for now, thank you from the bottom of our hearts to all of you for your loyalty, love, and support- for every referred patient and review. We are so grateful!
MONTHLY SPECIALS + PROMOS:
Summer is the perfect time to refresh, restore, and treat yourself — and we’ve built this month’s specials with just that in mind:
Ashley's Summer Glow Promo:
All wrinkle relaxer treatments are just $11.75/unit plus receive a FREE
same-day chemical peel to enhance your glow and maximize your results.
Wrinkle relaxers include Botox, Dysport, and Daxxify. Chemical peel will be custom for your skin type. Be sure to select the “Summer Glow” service option when booking to take advantage of this limited-time offer!
Product of the Month: ZO Eye Brightening Crème – 15% off
Normally $135, now just $114.75! This powerhouse eye treatment helps visibly reduce puffiness, dark circles, and fine lines while instantly brightening and reviving the delicate under-eye area.
Christmas in July Toy Drive
Bring in an unwrapped toy to benefit Connor’s Heroes and receive:
– 10% off your same-day service
– The opportunity to purchase a
$100 gift certificate for just $75 (to use at a future visit)
Enjoy 10% off all medical-grade SPF products now through the end of summer. Because your glow deserves protection, not damage!
Offers valid through July 31.
Must mention promo at time of checkout.
CHARITABLE SPOTLIGHT:
Connor’s Heroes
This month, we are honored to spotlight Connor’s Heroes, a local nonprofit that holds a very special place in our hearts. Connor’s Heroes provides critical support to children fighting cancer and their families throughout every stage of treatment, from diagnosis to survivorship. They’ve walked beside our family since Kasen’s diagnosis, offering comfort, guidance, and the kind of compassion that truly makes a difference.
To give back, we’re hosting a Christmas in July Toy Drive to benefit Connor’s Heroes and you’re invited to join us in spreading some
mid-year magic.
While we’re closed for summer break (July 4–14), you can drop off new, unwrapped toys two doors down at Three Letters Custom Embroidery, thanks to the kindness of their owner, Christina. She has generously offered to house our donation box during this time and she will also have discounted Evolve gift cards available for purchase when you drop off your toy!
Thank you for helping us support families like ours. Your generosity means more than you know.
PRODUCT SPOTLIGHT
ZO Eye Brightening Crème
Say goodbye to tired eyes and hello to visible results with ZO Eye Brightening Crème, our featured product of the month. This advanced treatment targets dark circles, puffiness, and fine lines, delivering both immediate brightness and long-term rejuvenation for the delicate eye area.
Caffeine – Helps reduce puffiness by stimulating microcirculation and draining excess fluid
Encapsulated Vitamin C – Brightens and evens skin tone while defending against free radical damage
Peptides – Support collagen production, firm the skin, and reduce the appearance of fine lines
Micro-encapsulated Retinol – Gently promotes cell turnover to smooth and refine under-eye texture with minimal irritation
Optical Diffusers – Instantly illuminate the under-eye area by reflecting light and softening shadows
Lightweight and hydrating, this crème layers well under makeup or can be used alone for a fresh, awake look.
Application Tip: Always apply using your ring finger
Regularly $135 — now just $114.75 through July!
TIPS & FACTS:
Apply eye cream with your ring finger to avoid tugging on delicate skin and help prevent fine lines caused by repeated pulling.
Add a fresh lemon to your water for a refreshing boost of antioxidants and Vitamin C.
SPF 30 blocks roughly 97% of UVB rays. SPF 50 only blocks about 1% more. This is the reason reapplying often is more important than how high your SPF is.
Penguins have built-in “sunglasses”. They have a special gland that filters out the glare of the sun reflecting off the snow and water.
FEATURED REVIEW
“I had an incredible appointment for both filler and Botox with Ashley and I couldn’t be happier with the results. She was professional knowledgeable, and made me feel completely at ease throughout the entire process. She took the time to listen to my concerns and explained everything thoroughly and delivered results that are natural balanced, and beautiful. I highly recommend her to anyone looking for expert aesthetic care. I’ll definitely be back.”
AG
FROM CLAUDIA:
“This month I am especially grateful for the love and support you have shown me through the hardest year of my life. Your encouragement, kindness, support and trust mean more than I can say. Thank you for your patience and walking this journey with me.”
